What's funny (in a most tragic sense) is that the very same company that is pushing the initiative for localism is the one that blazed the trial for voicetracking in shows from other markets. KWNR's new slogan- "Vegas Country". Gee, I wonder if they'll be playing "Vegas Country" sweepers during the night-time show...that's taped in Phoenix. CCLV also possess a machine which allows them to grab voicetracked shows from anywhere in the land and simply plop them into one of the dayparts, a machine they could put into action today, if the order came down. The very company that was instrumental in killing live and local radio now has this brilliant idea that localism is the way to go. Ain't that a hoot?
In the meantime, CC station managers have gathered down in Texas, and the rumor is that the result of these meetings will be dismissals of on-air talent, many with years of goodwill accumulated in their respective markets, all in the name of cost-cutting. If none of this confuses you, you may have a very bright future in radio.